The term “go hard or go home” has a beautiful definition – To face a challenge by making a bold, superior effort.
I’ve been on a bit of a rant lately about promotion. Why? Because it is the “be all and end all” for every business.
There is no business out there that doesn’t need to promote in some way. Even if you get all your business from referrals, you have to promote that to your clients, so you get referrals.
What is promotion? It is pushing out some sort of communication to your target audience that will elicit a response from them that leads you to being able to sell something to them.
Leads don’t magically appear. You have to do something about it. Yes, it’s a tough market for many businesses at the moment. But if you don’t do something about it, you may as well pack up and go home.
Do something today that promotes your business.
If you want to “go hard” and would like some assistance with how you can make a bold, superior effort, call us, we are full of ideas in this area!
By Linda Steele and Steve Hansen
